Abstract
Increasingcompetitive pressures froma highly competitive global economy are forcing microenterprises to reevaluate their strategic position. Hence, adopting and implementing strategic management techniques enable them to respond proactively to change, leading to competitive advantage. This study examines strategic management and its relationship to the competitive advantage of microenterprises. This study surveyed 331 microenterprises in the province of Batangas in the Philippines. The data were analysed using descriptive statistics, correlation analysis, and focus group discussions. The results showed that most microenterprises need a written business plan, communicate and assign people to implement the strategy, and offer incentives or rewards to employees. They also need to improve in selling low-cost products, collaborating with business partners, and expanding to other locations.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
