Abstract
Strategic leadership is recognized as a vital tool in the transformation of rural organisation. Thus, this qualitative research study aimed at assessing the role of strategic leadership in the transformation of rural organisation. The study used a semi-structured interview schedule to collect data. Purposive sampling was used to select a cohort of sixty members of Villages Development and Security Committee (JPKK) of Malaysia. Those selected as participants include chairmen, secretaries and ordinary members. The study used an inductive approach for data analysis. The data analysis led to the development of five main themes of ‘strategic direction’, ‘ethical practices’, ‘exploitation and maintenance’, ‘development of human capital’ and ‘sustaining a corporate culture’.
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