Strategic Human Resource Planning: Why and How?

Abstract

Global competition. technological and product innovation. and volatile market conditions have created greater competitive pressures in almost every industry. To respond to these competitive pressures. organizations have adapted strategies. created new products. and worked to create and sustain competitive advantage (CA). One source of CA rests with how an organization manages its human resources. To manage human resources as a means of creating and sustaining CA. human resource planners must redefine their roles. This article describes why human resources impact CA and suggests how planners may begin to assume their new role.