Abstract
PT. Premium Testing Lab is startup company that is established to provide solution for mechanical testing especially for manufacturing industry. Mechanical testing is carried out to ensure the material or product is safe, strong, durable, and also certified with KAN ISO 17025. Before starting a business, it is very important to analyze both internal and external factor as well as carry out strategy formulation. A qualitative method was conducted through questionaries to competitors, customers and experts. This paper provides information how to use several tools for strategy formulation that can be applied to any startup company in order to be more competitive and sustainable. Keywords: Mechanical testing, laboratory, internal and external analysis, strategy formulation, startup.
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