Abstract
The Indonesian Sports Institute is a private university engaged in the sports industry that contributes to the sports performance segment. We are the solution to achieve sports achievements because we will produce competent and certified undergraduate trainers. We also provide services that are easily accessible, friendly and fast. The strategy method uses the value proposition canvas, IFE, EFE, VRIO, CPM, SWOT, IE, QSPM, Porter's Generic Strategy and lean business canvas model. The results of this analysis can help to determine a suitable business model for the Indonesian National Sports Institute. Keywords: Value Proposition Canvas, Porter's Generic Strategy, Lean Business Model Canvas, containers, sport institute, sport industry.
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