Strategic Factors of Fishery Products Distribution Center by Using AHP

Abstract

Recently, owing to the rapid economic growth, and the increase in higher consumption of reefer commodities, the food industry will become more and more reliable on the technology of frozen production to maintain the quality of its products. Cold chain systems of fishery products are developing in Taiwan. Fishery products cold storage distribution centers play an important role within the systems, but in literature reviews, only a limited few has discussed the strategic factors of management for this type of distribution centers. Therefore, the purpose of this paper is to identify the strategic factors for this type of distribution centers by applying the Analytic Hierarchy Process (AHP). The results of this research indicate that there are three strategic factors in determining the success of the distribution centers. These factors are: Ⅰ. computerization of internal operations, Ⅱ. land cost, and Ⅲ. cold storage warehouse facility. In sum, this study focuses on the strategic management factors of the fishery products cold storage distribution centers and provides the findings as a source of reference f or the fishery industry to increase their competitiveness.