Abstract
The covid-19 pandemic has significantly impacted global tourism, including changes in tourists who prefer natural tourism activities. River resources in Sukabumi city can be developed into river-based special interest tourism (SIT) following current market preferences. However, the development of river-based SIT products in Sukabumi city has not been optimally explored. This article examines the strategy of developing river-based special interest tourism in Sukabumi City as a research destination through descriptive-qualitative methods. SWOT analysis is applied in-field data processing resulting from observation activities, interviews, and literature studies. The research developed river-based special interest tourism in Sukabumi city through a selection of activities developed, namely rafting, river tubing, and body rafting with productive age target markets in Sukabumi, Jabodetabek, and Bandung Raya areas. The results of this study could be alternative supporting information for tourism actors in Sukabumi and Indonesia, especially in the development of special interest tourism.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Social Science Research and Review
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
