Abstract
Formulation of the Problem. The major problem of any telecommunications company is building and implementing a development strategy. It features adapting strategic analysis tools and implementing strategic management in an IT company. The proposal efficiency is determined by the economic effect of implementing an adaptive development strategy, which allows reducing depreciation costs. Goal. Developing a methodological approach to the concept of strategic management of a telecommunications industry enterprise exemplified by PJSC Megafon, highly efficient when introduced in the workflow, and proposing an action plan for implementing this strategy. Results. The key aspects of developing Russian telecommunications companies, affecting the specifics of their development strategies have been identified, external and internal factors significantly affecting the telecommunication company development efficiency have been identified, and the methodological approach to developing a development strategy has been improved through multiple factor analysis.
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