Strategic Enactment through the Exploitation of Operative Synergy

Abstract

The achievement of profitable growth comes from pinpointing and exploiting synergistic opportunity. The purpose of this qualitative phenomenological research study was to explore opportunities for synergistic growth using a single case study of a multi-unit firm by examining how a multinational organization could exploit operative synergy to realize growth in a dynamic market. During the study twenty-one propositions were listed as theory building elements for operative synergy exploitation in a multinational. Strategic enactment is critical for timing in dealing with business opportunities in light of the fact that product and service life-cycles are decreasing. Sustainable outcomes are achievable across multiple product or service life-cycles if strategic leadership within the sequence of life-cycles is optimized to achieve revenue opportunity.