Abstract
This paper attempts to identify the current characteristics of the firms operating out of India and their likely future strategy. It justifies the hypothesis that outsourcing services remain essential, but product companies can flourish. It takes a brief look at the strengths on the services front and then argues that the processes and systems in a services firm make it difficult to operate easily in the product segments. It then touches on the concept of appropriability of an asset and on what complimentary assets are required for firms to emerge successful in the product segments. The risks in this process are 'unbundled' and mechanisms to tackle these risks in the kind of spaces a firm may choose to operate in are discussed. The paper concludes with a roadmap for both service companies and product companies.
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