Abstract
This study applied a strategic management theory-strategic groups-to assess the strategic patterns of multichannel video programmers and the relation between group membership and performance. Seven strategic groups were identified using grouping variables such as size, vertical integration, operating efficiency, differentiation, and pricing. There appears to be a relation between group membership and financial performance in this market. It is interesting to note that the results indicate neither size nor vertical integration was related to a programmer's financial performance.
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