Abstract
OVERVIEW:Strategic business communities played an important role in the efforts of NTT DoCoMo, Inc. and J-Phone Co., Ltd. to expand the market for mobile telecommunications in Japan. They are the foundation of a new management perspective that is proactive about harnessing the creative strategies produced by heterogeneous groups and integrating them into traditional management organizations with their greater efficiencies and expertise gained from experience. While top management continues to play its traditional leading role, it must be prepared to recruit and grant powerful authority and resources to community leaders who possess the vision and drive to build creative new businesses through the sharing of core knowledge within and outside the company.
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