Strategic Communication for Bandung Smart City in Globalization Digital Era

Abstract

In this digital era, the City Government Bandung has 394 Smart City applications built since 2014. All the applications were built with the aim to facilitate the work of all Regional Apparatus Organization as well as facilitate public services. All applications were developed by a team from the Office of Communications and Informatics of Bandung city in cooperation with programmers and communication experts from universities and professionals. The built application is intended to facilitate services to the public. Logically this is important considering that many people in Bandung City who have a smartphone wherein the play store there are 1000 applications, while we only install as many as 394 Smart City apps mean still many that have not been utilized. Of the many applications built by Bandung City Government, some applications are replicated by dozens of municipal district governments throughout Indonesia. One application that is replicated is Performance Accountability System Government Agencies (PASGA) used by the City Government of Tangerang and the Paya Kumbuh Government. So far, local governments that have signed a Cooperation Agreement (CA) with the office of Communication and Information district like Bandung, there are 34 districts/cities throughout Indonesia. This paper aims to find out about a number of descriptions of Bansund as a smart city, including: (1) How the position of communication strategy in a smart city; (2) How far the opinion of Bandung City society about Smart City policy as New Paradigm in Developing Country based on six indicators; (3) What is Smart City City Manager Bandung's opinion about the demands of completion of Government tasks in Indonesia; and (4) How far is the opinion of Bandung City society about Smart City Mobile Utilization in Indonesian Building as Smart Country.