Strategic Choice of Intelligent Logistics Enterprises Based on Internet Platform -- A Case Study of Zhongchu Smart logistics Corporation

Abstract

As an important part of the national economy, the logistics industry is on the road of Internet+ development. Intelligent logistics based on Internet platform is an effective way to cope with the challenges of rapidly changing customer expectations, seize the opportunities brought by new technologies and promote new business models. From the perspective of strategic choice, the purpose of this paper is to take the storage and intelligent transportation of China's large modern integrated logistics enterprises, Zhongchu Smart logistics, as an example to study the strategic choice of traditional freight logistics type of enterprises in terms of business model, service products, technology application, and their own organizational structure when transforming into intelligent logistics enterprises based on the Internet platform. Through the qualitative and quantitative analysis of the relevant aspects of the research object, the core elements of the strategic choice for the transformation and construction of intelligent logistics enterprises are obtained, which provides the basis and reference for relevant enterprises.In this paper, Zhongchu Smart logistics has built an intelligent online freight platform using advanced technologies such as the Internet of Things and big data to achieve enterprise marketing and transportation capacity management, logistics operation process management and services; Extend the network freight platform to the upstream and downstream services of the industrial chain, build a logistics ecology, and coordinate multimodal transport, financial and digital solution services; Building a flat, efficient and fast organizational structure will greatly enhance the competitiveness of enterprises and may occupy long-term advantages in the future development of the industry.