Abstract

The aim of this paper was to propose integration between two concepts: strategic choice and relational dynamic capability. For this purpose, the context of hotel business sector was chosen, due to its intensity and a need for formal and informal relationships. The research was divided in two stages: a survey, with a sample of 117 hotels in the State of Parana and a case study. According to the findings, strategic typology determines a set of choices and behaviors resulting in different relationships.

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