Abstract
Business process intelligence aims to provide timely information to improve business process effectiveness and align it with business objectives in order to compete successfully in the marketplace. Generally such information not only improves an organizations ability to accomplish business objectives, but may also lead to the identification of information that could facilitate competitive advantage. This paper outlines an approach to develop an information flow model that involves the specification of activity dimensions during business process modeling to develop dimensional models to identify process metrics through strategic business rules that aligns a business process with business objectives. The paper illustrates the concepts through a marketing business process Lead to forecast prototype which is implemented in Oracle’s PL/SQL language.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Advanced Computer Science & Technology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
