Abstract
This study surveys the practice of triple-play strategy and examines the roles of industry environment and firm resources in influencing the adoption of bundling strategies. It was found that both cable multiple system operators (MSOs) and telcos engage in “mixed product bundling.” The nature of the core product seems to impact how the firms market their bundled products. There appears to be a relationship between a more “focused” portfolio and success in venturing outside of the core product area.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
