Abstract
The main purpose of this paper is to examine the incidence of strategic behaviour in the UK by means of a questionnaire study performed across three broad manufacturing industries – food, electrical engineering and chemicals. Of the strategies which have received substantial theoretical attention, R&D and advertising appear widely used, patenting, pricing and excess capacity much less so. Vertical instruments such as purchasing policy also stand out as important. But possibly only a minority of firms in our sample actively pursue strategic instruments.
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