(STRATEGIC AREA OF TOURISM NATIONAL (KSPN): CONTRIBUTION OF REVENUE AND DEVELOPMENT STRATEGY

Abstract

Based on Government Regulation No. 50 of 2011, Kerinci Regency of Jambi Province belongs to the National Tourism Strategic Area of 2010 - 2025. The natural beauty of Kerinci Regency has the most tourist destination in Jambi Province. Increasing the number of tourist destinations and the determination as a National Tourism Strategic Area should be accompanied by an increase in Local Revenue from the tourism sector to become the leading sector in Kerinci Regency in the future. The purpose of this study is to see the potential of the tourism sector in Kerinci Regency to be a leading sector so as to provide the economic impact on the Local Revenue and how tourism development strategy in Kerinci Regency. Research method with descriptive analysis of secondary data during the period of 2010 - 2014, analysis tool used Location Quotient Method, Dynamic Location Quotient and Specialization Index. SWOT analysis is used for analysis of tourism sector development strategy. Research results show that the tourism sector has not become a leading sector, but is a prospective sector to be developed in support of economic development and increase the income of Kerinci district in the future. The contribution of the tourism sector to the Original Revenue in the study period was only 0.57% or relatively non-contributing. The future development strategy focused on improving the uniqueness of Kerinci regency as a tourist destination through; Development of Community Based Tourism Area, Community Awareness Tourism, Tourism Product Diversification which can be Typical Region, Growing Aware Movement of "Tradition of Mudik / Pulang Kampung", Preserving Local Culture as Tourism Unique and Increasing promotion and publication.