Abstract

AbstractThe concept of developing archaeological areas by using modern contemporary technologies is a creative vision and a new design method to improve and increase the promotional activities for the ancient cultural tourism. Employing hieroglyphic signs of the ancient Egyptian civilization in structural architecture and elements of internal architecture in an unconventional manner will convey a cultural message to visitors that expresses place identity and its heritage. We present a contemporary creative vision in design and open-commercial center including a group of bazaars as proposed addition to the existing project for development of pyramids area in Egypt that coinciding with the construction of “Egyptian Grand Museum” project currently is under-construction to be officially opened by end 2020. The philosophical concept of design of the proposed area stems from the idea of employing commercial activity as “an educational method” that expresses the concept of “Art Education.” Such concept transmits different messages to the visitors about meanings of heritage of the ancient Egyptian civilization by using hieroglyphic lines and its signs and related artistic meanings in a contemporary environment through the application of technologies that enable language translation from “Ancient Egyptian Language” to other well-known languages. That will be achieved through an interactive smart design of the show-windows and displays in the commercial units. Additionally, this proposed building contains a number of commercial units, craft workshops, sales kiosks, seating areas, and entertainment places within the framework of planning and design of horizontal projections inspired by the shape of the home sign in the ancient hieroglyphic language. Eventually, the aim is to reach into a conclusion that proven preserving the heritage environment of pyramids area will be giving the modern character of new innovated approach that use ancient Egyptian language as expressed by the hieroglyphs lines and its marks into the design process. Therefore, these marks integrated into internal architecture elements in designing process of bazaars and commercial kiosks units in the proposed project building around the heritage area of pyramids by using modern interactive techniques in displaying windows of the open bazaars.KeywordsHieroglyphs linesSymbolsInnovative designInteractive techniquesConserving heritage

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