Abstract
Emerging Market Multinationals (EMNCs) are often seen as firms with singular identity. While they may share certain characteristics, EMNCs are seldom orchestrated and managed in the same manner. Through a cluster analysis based on outward foreign direct investment (OFDI) data of EMNCs from India, we propose a taxonomy of EMNCs based on their mode of operation, industry in which they operate, region where they invest and the amount invested. Using a dataset spread over 2007-2013, constituting investment behavior of 4824 Indian firms, we propose three strategic archetypes of EMNCs: Global Service Providers, Integrated Manufacturers, and Established Internationalizers. We find that they differ in their strategy and purpose of internationalization. We discuss our findings and lay out future directions for research in the area.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
