Strategic approaches to the formation of professional image of specialists in the conditions of implementation of the model of water transport companies development

Abstract

Strategic approaches to the professional image formation of water transport professionals should be considered using a defined model of economic development for water transport companies, followed by a description of the recommended measures. The algorithm of transport company development model, as a rule, has its economic sectoral features where the company operates. However, in this approach, important elements of the participation of human resources in the implementation of the company development strategy, which, in particular, suggest possible variations of combinations of managerial decisions. Thus, the transport industry is no exception. The authors of the article propose the procedure and main stages in the strategy development for the professional image formation in terms of introduction of the model of water transport companies development, and introduce new definition of the concept "strategic role of professional image in the model of water transport companies development " and use it as a tool for internal analysis of transport company as a significant complement to the definition of the term "transport company development strategy". The existing experience of research on the problems of professional image influence on the final results of activity in the maritime industry companies taking into account differences of transport services are considered in the article. It is clarified that the analysis of the market in which the transport company operates is determined by the definition of the company's field of activity, research of competitors in this field, strategic assets and strategic competence. Considering that the strategy of transport company development is the mutualism of the main goals of the company and the system of management decisions, the authors of the research have identified the main stages of strategic analysis of the transport company activity, the main ways and requirements for the acquisition of strategic competence.