STRATEGIC AND LEADING DOMINANTS OF OVERCOMING ECONOMIC - MANAGEMENT DEVIATIONS OF CONSTRUCTION PROJECTS USING FUZZY LOGIC

Abstract

The article defines the directions of functioning of the construction industry and stakeholders of construction enterprises, reveals the main directions and peculiarities of the functioning of construction enterprises in the conditions of martial law (during the full-scale invasion of the Russian Federation on the territory of Ukraine) and substantiated directions of transformational development in the period of post-war reconstruction. The components of the theoretical-methodological platform for the formation and implementation of development management of construction enterprises have been developed using a methodical approach to the evaluation of strategic sets of the enterprise based on the improvement of the classical quantitative strategic planning matrix (QSPM, Quantitative Strategic Planning Matrix). As a conceptual basis for identifying such factors, the McKinsey “7S” model was used, according to which all factors are grouped according to the signs of belonging to the following components: strategy, skills, common values (corporate culture), structure, employees, systems and style. As a result of the study, the factors affecting the formation and implementation of the adaptive capacity of the construction enterprise to the transformational changes of the operating system are proposed: labor productivity in the studied period; the ratio of administrative expenses to wages in operating expenses; the share of employees with higher education in the total number of management personnel; experience of management personnel; the ratio of labor costs to wage costs. The processes of economic-mathematical modeling of the influence of system factors on the integral indicator of the level of transformational ability of the enterprise are determined. To achieve the goals, the work uses methods of strategic diagnostics and fuzzy methods of multi-criteria evaluation with the help of the Matlab Fuzzy Logic Toolbox application program package.