Abstract
The article identifies the basic stages of the process of determining strategic objectives of a medical tourism destination. It suggests a range of tools for conducting a SWOT-analysis based on such analytical materials as Medical Tourism Index, World Economic Forum: Travel & Tourism Competitiveness Report, World Economic Forum: The Global Competitiveness Report. It also carries out a SWOT-analysis of macro-destinations of the leading countries in medical tourism.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
