Abstract
By using a constructivist approach, this descriptive qualitative study seeks to explore how the Public Relations Strategy as an education is present through the sitcom television series, OK-JEK. Data obtained through in-depth interviews and content analysis of 20 episodes of OK-JEK sitcom shows. The results of this study are: first, Sitcom OK-JEK presents educational messages that are full of meaning. Educational points such as safety riding/ driving safety, performance, service, complaints, facilities, and the use of applications are the values of education contained in OK-JEK shows. Second, the Public Relations strategy, both in terms of promotion, image enhancement and so on, develops from rigid and changing cognitive things using a more creative and communicative approach. Third, the messages delivered through each episode of OK-JEK, build community understanding of online motorcycle taxi services. Situation Comedy OK-JEK presents shows that contain educational messages, which unwittingly build an understanding of the public about the presence of new transportation modes in their midst.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
