Abstract
This study aims to determine the implementation and constraints on the personal selling strategy carried out by BMT UGT Nusantara Sub-Branch Mumbulsari Jember. This study uses a qualititative method with a descriptive approach. Data collection techniques used in this study in 3 ways, namely observation, interviews and documentation. The results of this study indicate that the implementation of the personal selling strategy carried out by BMT UGT Nusantara Sub-Branch Mumbulsari Jember was carried out in 5 steps, namely Looking for Prospective Customers (Prospecting), Approach (Approach), Presentation (Presentation), Closing (Clossing) and Follow Up (Follow-up) as a particular way to increase the number of members. Moreover, the obstacles that occur in the application of personal selling are 2 factors, namely competitor factors and the lack of public understanding of Baitul Mal Wat Tamwil.
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