Strategi Peningkatan Pertumbuhan Bisnis UMKM Provinsi Lampung Dengan Penerapan Quick Response Code Indonesian Standard (QRIS)

Abstract

Background: The development of the Micro, Small, and Medium Enterprises (MSME) industrial sector requires the collaboration of several stakeholders. Therefore, integrating various stakeholders, including the government, is very necessary for implementing advances in digital payment systems, especially the Quick Response Code Indonesian Standard (QRIS) in enc, to encourage community service activities aimed to assist in adopting the Quick Response Code Indonesian Standard (QRIS) for MSMEs in Lampung Province to increase business growth. Method: Community Service Approach (PKM) with Participatory Action Research (PAR) method. The service's characteristic is Contextual Action Research (CAR). Participants in this activity are 100 culinary MSMEs in Lampung Province. Results: Increased consumer confidence, increased transaction efficiency, support for business growth, and development of the business ecosystem. Conclusion: By implementing QRIS adoption, MSMEs in Lampung Province can build a better business reputation, increase consumer confidence, and open new market opportunities at the local and national levels.