Abstract
Abstract: Strategies for Increasing Internationalization in Wood Craft SMEs in Gianyar Regency.This study discusses the opportunities, challenges, strengths and weaknesses of wood craft SMEsin Gianyar Regency, Bali. The results of the Assessment will be used as a basis for developing aninternationalization improvement strategy. The analysis used in this research is SWOT Analysisand External Internal Matrix. The results showed that wood handicraft SMEs in Gianyar Regencyhad strengths and good opportunities in improving their international performance. Based on theexisting environment, these SMEs are in a determined position (carefully). Therefore, a suitablebusiness strategy to be developed is a Product Development strategy by focusing on developingproduct diversification, differentiating, branding of products, maximizing cooperation in shippinggoods, and increasing the number of alternative suppliers, in order to improve international quality.
Highlights
Abstrak: Strategi Peningkatan Internasionalisasi Pada Usaha Kecil dan Menengah (UKM) Kerajinan Kayu Di Kabupaten Gianyar
The results showed that wood handicraft SMEs in Gianyar Regency had strengths and good opportunities in improving their international performance
Impact On Business Performance OfManagement Journal, Vol 19, Issue 1, pp. 1-10. Yuksel, I. (2012), An integrated approarch with group decision-making for strategy selection in SWOT analysis, International Journal of Research in Business and Sosial Science, Vol 2 No
Summary
Usaha Kecil dan Menengah (UKM) mempunyai peranan penting dan strategis dalam memajukan perekonomian nasional (Moloud et al, 2016; Ayandibu and Houghton, 2017; Chimucheka, 2013). Berdasarkan permasalahan tersebut, maka tujuan penelitian ini adalah untuk mengidentifikasi peluang, ancaman, kekuatan, dan kelemahan, yang dimiliki oleh UKM kerajinan kayu di Kabupaten Gianyar serta untuk mengembangkan strategi bisnis yang cocok guna meningkatkan internasionalisasi UKM kerajinan kayu di Kabupaten Gianyar. Menurut Hannah et al di pasar luar negeri adalah yang paling sering (2011), Internal Factor Analysis Summary, dan penting dari aktifitas perusahaan yang baru berkaitan dengan kelemahan atau kekuatan memulai internasionalisasi (Filatotchey et al, internal perusahaan yang dapat diubah, 2001 ; Zhou et al, 2009, Hashim and Hassan, dikendalikan, atau dimanipulasi oleh perusahaan 2008). Langkah berikutnya mentransfer nilai terdiri atas empat UKM yang telah melakukan EFAS dan IFAS ke dalam Matrik Internal internasionalisasi bisnis, minimal melakukan - Eksternal untuk menentukan posisi bisnis sebagai dasar perancangan strategi bisnis yang menjadi tujuan ekspor diantaranya Amerika, cocok untuk meningkatkan internasionalisasi.
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