Abstract

 
 
 Pejukutan Village has very good natural and maritime potential, one of which is Atuh Beach's tourism potential which has a white sand beach with very good reefs, Melonteng Hill, Tree House, Diamond Clip besides that at Atuh Beach, there are 4 (four) islands large coral, namely Batu Melawang or Pepadasan Island, Batu Paon Island, Batu Abah Island and Batu Jineng Island, this is one of the attractions of Atuh Beach.
 In this study, the data obtained by way, observation, in-depth interviews, documentation studies, literature study. Using data types in the form of qualitative and quantitative, while the data source in the form of primary data and secondary data. Data analysis used in this research is descriptive qualitative analysis and analysis SWOT matrix (Strength, Weaknesses, Opportunities, Threats).
 The results research is Atuh Beach as a marine tourism and natural tourism with the potential possessed such as the scenery possessed by Atuh Beach which is flanked by two hills from the left and right, underwater scenery, has coral islands such as Batu Melawang Island or Pepadasan ( Batu Bolong), Batu Paon Island, Batu Abah Island and Batu Jineng Island, Melonteng Hill, Throwing Tree House and Diamond Clip. the people of Pcantutan Village are mostly farmers. Aside from being a farmer in the Potanutan Village community, they are also craftsmen in weaving and raising livestock. The Village of Pejukutan has Baris Jangkang Dance, this dance is performed when accompanying certain ceremonies.
 
 Keyword : Strategy Development, Potency, Maritime Tourism
 
 
Highlights
Data analysis used in this research is descriptive qualitative analysis and analysis SWOT matrix (Strength, Weaknesses, Opportunities, Threats)
The results research is Atuh Beach as a marine tourism and natural tourism with the potential possessed such as the scenery possessed by Atuh Beach which is flanked by two hills from the left and right, underwater scenery, has coral islands such as Batu Melawang Island or Pepadasan ( Batu Bolong), Batu Paon Island, Batu Abah Island and Batu Jineng Island, Melonteng Hill, Throwing Tree House and Diamond Clip. the people of Pcantutan Village are mostly farmers
3. Melakukan Pengaspalan jalan yang masih berlubang agar tidak menghambat perjalanan wisatawan yang menuju daya tarik wisata Pantai Atuh
Summary
Industri pariwisata merupakan salah satu industri yang ada di Indonesia sebagai bentuk yang potensial untuk dikembangkan baik itu alam dan budaya karena Indonesia yang memiliki kaya akan potensial kepariwisataan. Sosial, budaya, dan politik, yang berlangsung baik pada level makro (nasional) maupun mikro (daerah) dari proses pembangunan atau pengembangan yang dapat terjadi di semua aspek didalamnya. Desa Pejukutan merupakan Desa yang ada di Pulau Nusa Penida Bali memiliki potensi yaitu alam dan bahari yang menarik, salah satunya potensi wisata Pantai Atuh yang memiliki pantai pasir putih dengan karangkarang yang sangat bagus, Bukit Melonteng, Rumah Pohon, Diamond Clip selain itu di Pantai Atuh terdapa 4 (empat) pulau karang yang besar yaitu Pulau Batu Melawang atau Pepadasan, Pulau Batu Abah dan Pulau Batu Jineng Pulau Batu Paon ini merupakan.
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