Abstract
Laksa Tangerang is one exclusive culinary of Tangerang which has potential to be developed as culinary tourism product. Tangerang considering that tourism sector is one of sector that has large enough of foreign exchange earninge even for regional development level or national development level. This research use IF/EF and SWOT Analisys by using primary data obtained from interviews and observations on culinary entrepreneurs and craftsmen and secondary data from related institutions. Through the analisys a marketing strategy in developing laksa Tangerang and is expected to make recommendations in the development of culinary tourism in Tangerang Melalui analisis tersebut diharapkan penelitian dapat menghasilkan sebuah strategi pemasaran dalam mengembangkan laksa Tangerang dan diharapkanju dapat menjadikan rekomendasi dalam pengembangan wisata kuliner di Tangerang.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.