Abstract
Ecotourism in Sei Gohong Village, Bukit Batu Subdistrict, Palangka Raya City, Central Kalimantan Province requires the appropriate concept of development strategy. SWOT analysis is employed to identify strengths, weaknesses, opportunities, and threats involved and to determine the development strategies that are required. The results of the SWOT analysis indicate that the most appropriate strategy is the WO strategy, which is a strategy that utilizes all opportunities to minimize weaknesses. The WO strategy consists of (1) Increasing various facilities to attract visitor’s appeal, (2) Making the riverbank tourism under good management, (3) Making various attractive packages for tourism, (4) Conducting training for tour guides, security officers and how to improve the additional value of Bawang Dayak for the local community, (5) Enhancing improvement for Pokdarwis in terms of management.
Highlights
Kelurahan Sei Gohong dijadikan desa wisata berdasarkan Peraturan Daerah Kota Palangka Raya Tahun 2015 tentang penetapan Kelurahan Sei Gohong sebagai desa wisata Kota Palangka Raya
Ecotourism in Sei Gohong Village, Bukit Batu Subdistrict, Palangka Raya City, Central Kalimantan Province requires the appropriate concept of development strategy
Menurut Rangkuti (2016), jika posisi kuadran berada pada kuadran III berarti mendukung strategi turn around dimana ekowisata medapatkan peluang yang besar, tetapi dilain pihak menghadapi beberapa kendala/ kelemahan internal
Summary
Kelurahan Sei Gohong dijadikan desa wisata berdasarkan Peraturan Daerah Kota Palangka Raya Tahun 2015 tentang penetapan Kelurahan Sei Gohong sebagai desa wisata Kota Palangka Raya. Ekowisata di desa wisata Kelurahan Sei Gohong memerlukan konsep strategi pengembangan yang tepat agar dapat semakin maju dan berjalan selaras dengan kelestarian lingkungan serta kesejahteraan masyarakat lokal. Untuk menjawab tujuan pertama yaitu kekuatan, kelemahan, peluang dan ancaman dalam pengembangan ekowisata dilakukan observasi dan wawancara secara mendalam terhadap para informan key kemudian dilakukan analisis secara deskriptif kualitatif.
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