Strategi Pengembangan Durian Wonosalam Agrowisata Jombang

Abstract

The purpose of this study is to identify the factors that influence and the right strategy in developing the Wonosalam durian agro-tourism area. The location of the study was carried out in the village of Wonosalam, Wonosalam District, Jombang City. This research was conducted for (two) months, namely between February - March 2019. The data used in this study are primary data and secondary data. Primary data is data taken directly from the research location of the Durian Wonosalam agrotourism area through direct observation at the site, interviews with the government, community shops, and filling out questionnaires. Respondents were selected by 20 people to fill out the research questionnaire as follows: Government (3 people), namely the Head of the device and the Office of Tourism Staff of Jombang (2 people) Community Stores (2 people), Tourist managers (3 people). And Visitors (10 people). Secondary data is data obtained through agencies related to this research, both tabulation and descriptive. The analytical methods used are SWOT and QSPM analysis. Based on the results of the research and discussion, it can be concluded that the alternative strategy for developing the right durian Wonosalam agro-tourism area is the SO Strategy, namely the strategy of agro-tourism development by maintaining the existing tourism power and development strategy by increasing promotion to related parties and outside regions through seminar seminars or utilizing technological developments the highest value of attraction is found in strategy 1 (SO) with total attractiveness (TAS) of 6.164. by exploring the potential and actions of tourism preservation that exist as a characteristic possessed by the Wonosalam region with a variety of attractions that are owned, Optimizing the superiority of tourism remains quality so as to attract tourists.