Abstract

 
 
 Muaro Jambi temple a largest temple site in Sumatra island, with area of 3981 hectares wide. This temple is a legacy from Srivijaya and Melayu Empires, and a center of Buddhist teaching in 9th to 11th century. Considering history and significances of temple for Buddhists, effective development of religious tourism is required.
 This research investigate the development strategy in Muaro Jambi Temple as religious tourism. Using descriptive qualitative method, this research will describe the development of temple from various aspects of tourism development. The result of research analysis done by using descriptive qualitative analysis provide result through documentation supported narration. The research result show that tourism development is still in early stage and so problems in various aspects of development are found, with most of them caused by low synergy among the stakeholders. Thus, every stakeholder are expected to increase their synergy and cooperation for the sake of religious tourism growth in Muaro Jambi temple.
 Key Words : Religious Tourism, Tourism development, Buddhist Temple
 
 
Highlights
with area of 3981 hectares wide. This temple is a legacy from Srivijaya
this research will describe the development of temple from various aspects
The result of research analysis done by using descriptive qualitative analysis provide result through documentation supported narration
Summary
Kawasan Percandian Muarajambi memiliki luas 3.981 Ha menjadikan kompleks percandian ini sebagai kompleks percandian terluas di Asia Tenggara, yang tersebar di 2 kecamatan dan 8 desa. Menurut BPCB Jambi, terdapat total 126 Situs candi di Kompleks Percandian Muaro Jambi dengan kondisi 8 candi yang telah selesai di pugar dan sisanya masih terkubr di dalam tanah ataupun belum seluruhnya direstorasi. Kawasan Candi Muaro Jambi merupakan Kawasan Strategis Pariwisata Nasional, Kawasan Cagar Budaya Nasional dengan status sebagai situs warisan budaya nasional dan juga masuk dalam daftar tentative World Heritage. Pengelolaan Candi Muaro Jambi sekarang dilakuken oleh Balai pelestarian Cagar Budaya Provinsi Jambi, meskipun dalam status wilayah konservasi, kawasan percandian dianggap rentan terhadap perubahan lingkungan dikarenakan area yang terintegrasi dengan kawasan pemukiman, perkebunan kelapa sawit dan tambang batu bara
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