Abstract
This study aims to determine the marketing strategy for the local art shops at Batu Belig, Badung Regency. This research is interesting to be conducted because there is a difference between local and foreign art shops which could be identified from several aspects. This research is both interesting as well as important to make the local peoples as locals entrepreneurs to be able to compete with the investors.
 The data in this study are qualitative data, which were obtained based on the results of observation, in- depth interviews, literature studies, and questionnaires. The amount of sampling is 60 respondents and they were selected using purposive and accidental sampling.
 In order to survive in this tourism business, local owners must have a marketing strategy to increase the promotion by introducing Balinese culture, creat the innovative design of new product, making corporate identity, and increasing market segmentation, the positive image, product quality and the quality of service. The suggestion in this study is local entrepreneurs should be able to create some innovative products that are more representing Balinese culture. 
 Keywords: art shop, strategy, Balinese culture
Highlights
Menengah berdasarkan atas kesepakatan yang telah disetujui beberapa saat lalu pada pertemuan Regional ke-7 pada tahun 2015 di Thailand, berdasarkan
This study aims to determine the marketing strategy for the local art shops at Batu Belig, Badung Regency
This research is interesting to be conducted because there is a difference between local and foreign art shops which could be identified from several aspects
Summary
Menengah berdasarkan atas kesepakatan yang telah disetujui beberapa saat lalu pada pertemuan Regional ke-7 pada tahun 2015 di Thailand, berdasarkan. Namun dengan berkembangnya usaha-usaha membuat pelaku usaha yang berasal dari luar Negeri bermunculan. Persaingan usaha tidak hanya dirasakan oleh masyarakat ASEAN namun hingga dunia global. Di dalam upaya untuk memajukan persaingan usaha sehat, yakni salah satunya berasal dari bidang pariwisata di Indonesia. Pada bidang pariwisata Indonesia, pulau Bali merupakan salah satu penghasil devisa Negara. Berbagai macam atraksi wisata berada pada suatu destinasi wisata termasuk salah satunya yakni keberadaan usaha kecil yang menunjang pariwisata di Bali. Salah satu penerapan dari usaha kecil yakni akan keberadaan toko kerajinan (art shop) di Lingkungan Batu Belig, Kelurahan Kerobokan Kelod yang berada pada salah satu Kabupaten di Bali yakni Badung. Para pengelola art shop merupakan masyarakat lokal asli Batu Belig, maupun luar daerah di Indonesia. Lokal dalam menghadapi persaingan global di Lingkungan Batu Belig, Kelurahan Kerobokan Kelod Kabupaten Badung
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