Abstract

This research studies marketing strategies for the increase of house
 sales at La Palma Grande, PT. Mitragama Intiperkasa according to
 product, location, price, and promotion with several observations
 and interviews with related parties. The type of research was qualitative descriptive by selecting some information sourced and direct observation of the location. The result of this research states the product, location, price, and promotion La Palma Grande greatly
 affect the increase in sales. The result of the observation of the location of La Palma Grande is very strategic, residential locations directly access the main road, near the highway, education facilities, health facilities and hospital, shopping center, industrial area, business, and office areas as well as tourist attractions. In terms of price, the results of interview respondents in La Palma Grande are very affordable for factory employees, civil servants, state-owned
 enterprises, entrepreneurs, and private employees, starting price
 from 400 million in 2022.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.