Abstract
The purpose of this study is to investigate the marketing theory applied in this research using a qualitative descriptive approach that characterizes the field. The tool utilized is the SWOT matrix. The owner of the Madura Koung bird feed home industry is the focus of this investigation. Respondents were interviewed in order to obtain data. The purpose of this study is to determine the best way to market Madura Koung bird food items in order to boost sales volume.
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