Abstract
The Marketing Strategy Islamic Education Institution is important as a school for The Outstanding School of Muhammadiyah East Java. Research at SMP M 12 Sendangagung. Problem formulation: (1) How is the Marketing Strategy of SMP M 12 Sendangagung? (2) What are the Supporting Factors of Marketing Strategy at SMP M 12 Sendangagung? (3) What Are the Inhibiting Factors of Marketing Strategy at SMP M 12 Sendangagung? Descriptive approach qualitative method. Data collection techniques: observation, interviews, and documentation. The research results of SMP (Middle School) Muhammadiyah 12 Lamongan are marketing strategies by improving quality, applying mix marketing strategies 7P (Product, Price, Promotion, Place, People, Process, and Physical Evidence. Supporting factors of marketing strategy: (a) SMP M 12 Sendangagung in the area of Islamic boarding schools Al Islah, (b) The daily language of Arabic and English students, (c) Strategic area, (d) Promotion through internet media or websites; (e) Strategic places. Inhibiting factors: (a) of human resources for promotion; ( b) Traffic, (c) Expansion, (d) Competitive school locations are many, (e) Administrative staff are only administration staff.
Highlights
Sudah menjadi realitas di masyarakat, bahwa persaingan antar sekolah saat ini semakin kompetitif
The Marketing Strategy Islamic Education Institution is important as a school for The Outstanding School
The research results of SMP
Summary
Sudah menjadi realitas di masyarakat, bahwa persaingan antar sekolah saat ini semakin kompetitif. Metode ini menghasilkan data deskriptif berupa kata-kata tertulis maupun lisan yang dikumpulkan melalui observasi, wawancara, dan studi dokumentasi kemudian dilakukan proses analisis sehingga diperoleh kesimpulan terkait Strategi Marketing di SMP Muhammadiyah 12 Sendangagung Paciran.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
