Strategi Marketing Lembaga Pendidikan Islam “The Outstanding School Of Muhammadiyah Jawa Timur” Di SMP Muhammadiyah 12 Sendangagung Paciran-Lamongan

Abstract

The Marketing Strategy Islamic Education Institution is important as a school for The Outstanding School of Muhammadiyah East Java. Research at SMP M 12 Sendangagung. Problem formulation: (1) How is the Marketing Strategy of SMP M 12 Sendangagung? (2) What are the Supporting Factors of Marketing Strategy at SMP M 12 Sendangagung? (3) What Are the Inhibiting Factors of Marketing Strategy at SMP M 12 Sendangagung? Descriptive approach qualitative method. Data collection techniques: observation, interviews, and documentation. The research results of SMP (Middle School) Muhammadiyah 12 Lamongan are marketing strategies by improving quality, applying mix marketing strategies 7P (Product, Price, Promotion, Place, People, Process, and Physical Evidence. Supporting factors of marketing strategy: (a) SMP M 12 Sendangagung in the area of Islamic boarding schools Al Islah, (b) The daily language of Arabic and English students, (c) Strategic area, (d) Promotion through internet media or websites; (e) Strategic places. Inhibiting factors: (a) of human resources for promotion; ( b) Traffic, (c) Expansion, (d) Competitive school locations are many, (e) Administrative staff are only administration staff.