Abstract
Abstract: There are many firm which utilize target marketing. Herein grocer differentiates segment – main market segment, drawn a bead on one or duia segemen it, and develops pemasran's product and program that designed by special for masing – masing segment. Than does ala marketing effort disperse, they can centralize attention on the most buyer maybe get they are bang-up. In this paper works through how objective marketing to be necessitated do stage – main stage which is mengindetifikasi and sorts –milah buyer group that variably – difference who may ask for product and or alone marketing hotchpotch (market segmentation), choose one or more market segment to be entered(Shoot of market) Keyword: market segmentation, marketing mix, targeting market
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