Abstract
Maintaining a good relations with the media is very important for public relations (PR). Due to the media is used for publication where all information about the company is distributed, therefore it also means to build reputation. Currently the media is a reference for the public to move and act, the public seems following the media to behave in accordance with existing issues. If the media leads the public in a negative direction, this will have an unfavourable impact on the company because it can affect the company's reputation. This study aims to determine how KPCPEN's strategy in fostering media relations in handling Covid-19 in 2021, using descriptive qualitative research methods. Media relations is a part of public relations activities carried out in an organization, company, or government agency as a strategy in carrying out public relations/PR functions to achieve certain purposes.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
