STRATEGI KOMUNIKASI DINAS PEMUDA OLAHRAGA KEBUDAYAAN DAN PARIWISATA KABUPATEN SIDOARJO DALAM MEMPERKENALKAN WISATA CANDI DERMO

Abstract

This research was motivated by the importance of coordination and cooperation between the Disporabupar Sidoarjo regency with relevant parties in the implementation of promotional activities to introduce the Dermo Temple travel on public or tourists, both local, national, to international. The Dermo Temple is one of the historical heritage of Majapahit kingdom whose existence has been a while but have not been exposed so well that needed effective communication strategy to restore tourists’ interest in travel the Dermo temple. The problem of this research is “How is the Communication Strategy Disporabudpar Sidoarjo Regency in introducing Dermo Temple travel?”, in order to determine the communication strategy Disporabudpar Sidoarjo in introducing Dermo Temple travel by using the theory of Communication Mix..But in practice Sidoarjo Regency Disporabudpar not maximize elements in Communication Mix for the implementation of promotional activities that may help the Disporabupar Sidoarjo district in introducing Temple Dermo travel. So it is advisable to get more leverage in conducting promotional activities and can be run it continuously and sustainably to people or even tourists better understand and understand the sights promoted. Keyword : Communication Strategy, Disporabudpar, Dermo Temple.