Abstract
This research aims to examine the influence of price and product quality on consumer satisfaction at the Fariz Bread Factory in Cihaur Village, Majalengka Regency. Rapid growth in the business industry, especially in the culinary sector, requires companies to innovate in their products to attract consumer interest and ensure their satisfaction. This research uses descriptive and verification methods by collecting data through questionnaires from 94 respondents. The results of the analysis show that price and product quality have a positive and significant effect on consumer satisfaction. The correlation between price and consumer satisfaction is moderate, while the correlation between product quality and consumer satisfaction is strong. Together, price and product quality can explain about 52.20% of the variation in consumer satisfaction. These findings emphasize the importance of maintaining reasonable prices and high product quality to increase consumer satisfaction. Company management is expected to pay attention to consumer preferences and maintain product quality standards and competitive prices to win in a competitive market.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Journal of Innovation in Management, Accounting and Business
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.