‘Strangely comforted’: The rhetoric of sincerity in Kirsten Lepore’s Hi Stranger

Abstract

This article examines the 2017 viral short film sensation, Kirsten Lepore’s Hi Stranger, with special attention to the weird, even unsettling, potency that her stop-motion animation manages to wield. Why is it that this admittedly ‘creepy’ short ultimately leaves viewers and commenters ‘strangely comforted’? A rhetorical solution to this question is proposed: Hi Stranger’s creepy-yet-comforting appeal derives from the density with which it incorporates an array of rhetorical devices and affective registers – particularly the ‘rhetoric of sincerity’ indicative of a more general ‘metamodern’ sensibility. The intensified sincere rhetoric at work in Hi Stranger moreover has a decidedly reflexive dimension, for this online crowd-puller draws on many devices and registers popular in amateur online videos too: its offers of low-stake, anonymous intimacy and no-strings gifting; its ASMR and ‘cute’ appeal; and its self-professed care and appreciation for the viewer.