Abstract
There has been increasing interest in the narrative aspects of strategy over the last two decades. In all forms, communication is integral to strategy (Balogun et al, 2014). It is broadly accepted in the “communication and strategy” literature that storytelling infuses the strategic planning work with meaning, facilitating the top-down communication of the strategy. People need to feel like they are part of something with meaning, people value being valued, and telling stories is more inspiring than communicating the strategy through tables and charts explaining the problems and the opportunities the company is facing or communicating the strategic vision with over-used (and banalized) words like “optimize, competitiveness, innovation”, etc.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
