Abstract
The purpose of this study is to find out how the storynomics tourism approach can be used as an effective tourism marketing destination. In this case, Tangkuban Parahu in West Java, Indonesia. Tangkuban Parahu has historical and folklore values that are trusted by the wider community so that this will build the branding power of the destination. The challenge is how this message can be conveyed to tourists not only convey the value of myth but also packaged in other forms so as to provide educational value to each visitor. The research method used is qualitative descriptive. Data collection is done through observation, documentation, and interviews. The results show that the storynomics approach can be used as an effective strategy in marketing the Tangkuban Parahu destination, which can indirectly increase interest in visiting the place.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
