Abstract
This article presents a critical discourse analysis of the principal storylines through which the Calgary Herald framed the oil sands between May 1, 2010, and May 31, 2011. The analysis reveals that rather than avoid coverage of environmental protests and critiques, the Herald’s narratives used these events to portray the oil and gas industry (and the province and people of Alberta) as victims of an aggressive and well-funded global environmental lobby. This framing not only defends the industry by dismissing environmental criticism of the oil sands as ill-informed and ideologically motivated, it also champions the idea that the provincial government must become a promotional petro-state whose main role is to actively defend the industry.
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