Abstract
Storytelling is one approach of many that can make it more likely that someone will take action. It can happen face-to-face, through books, videos, audio, comics and any of the other myriad ways people communicate with each other. When you combine different media, and tell stories from alternate points of view, it gets even more interesting. Storytelling is a powerful tool to bring about health and social change, when it is combined with proven behavior change models- social marketing and entertainment education principles, it has the potential of radical transformation of social norms with the help of transmedia approach i.e., using different platforms for telling different parts of a story rather than the same story told over and over again via various media. Social media has offered lot of scope and opportunity to incorporate story telling in public health education.
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