Abstract
This article explores the ideas and power struggles that have shaped the ongoing battle to privatize the Japanese postal services. For years, a coalition of commissioned postmasters, postal workers, bureaucrats and politicians resisted postal reform in part by appealing to the 'traditional values' symbolized by the state-run system and playing to the fears of ordinary citizens. Against this backdrop, Koizumi struggled to win the public over to his vision of a privatized postal system and, more broadly, a political economy based on free market principles. Koizumi was ultimately successful in passing his postal privatization bills in October 2005 not because he had won the ideological battle for the hearts and minds of the general public but because he managed to marginalize his opponents by changing the political and electoral rules of the game. Now, Koizumi faces renewed pressures from his opponents to dilute the market-oriented dimensions of the new postal regime as the government prepares to implement the privatization legislation.
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