Abstract
Critics of Wirth's theory of urban life suggest that he underemphasized the extent of urban social networks that counteract trends toward depersonalization. One argument, by Stone. claims that persons who lack social ties at the neighborhood level compensate by establishing personal relationships in shopping, an activity normally considered highly pecuniary in orientation. A replication of Stone's theory for grocery shoppers shows just the opposite. If anything, persons who lack social ties at the neighborhood level also minimize “personalizing” in their grocery shopping.
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