Abstract
The stock market is unpredictable and there are many ways and means to analyze stocks, DDM is still worth to be analyzed and discussed as one of the less common but very basic and important analytical means. This paper, will focus on GGM in DDM and apply it to COSCO Shipping Holding to find out whether DDM is applicable to this stock and whether this stock is worth investing in. In this paper, it obtains the relevant data from the company's annual report as well as the financial data website, calculate and derive the final estimate by using the DDM formula. The estimated value will be compared with the actual value to determine whether the stock is worth investing in or not. In the end, the estimated value calculated by DDM is much larger than the actual stock price, which means that the stock is seriously undervalued and may bring great returns according to the principle of DDM. Combining the actual situation and objective factors, this paper concludes that the principle and formula of DDM are very important, but it is not applicable to all situations. The necessary conditions are more demanding, and they need to be combined with many other theories to analyze many aspects.
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